Business Unusual is a reference book for everybody who wants to look behind the scenes of Fair Trade. It shows how Fair Trade works in practice, based on the examples of coffee, rice, handicrafts, cotton and textiles. It demonstrates the pioneering work of Fair Trade Organisations in developing a truly responsible business model.
By showing that fair trading is possible, the book wants to encourage all business actors to apply similar principles. It discusses some lessons from Fair Trade for trade policy making, looking behind the reasons for the stalemate in world trade negotiations.
The book is available in English, German, French, Spanish and Dutch. Please email firstname.lastname@example.org to be sent a pdf version.