In the spotlight: The First Buyer Label
Besides the Product Label, the World Fair Trade Organisation (WFTO) has another label for organisations which want to show their commitment to Fair Trade products. Indeed, if a company sells product from Guaranteed Fair Trade Organisation under its own brand, the company is considered a First Buyer and can be eligible to the label.
These First Buyers need to meet a set of criteria in their trading relationship with Guaranteed Fair Trade Organisations, sign a contract for the use of the First Buyer Label and pay a licensing fee of 1% of the purchase order with a minimum of €100 per year.
On striking success story of the use of the First Buyer Label is Fundacion Creaciones Miquelina from Colombia which empowers exploited women and girls affected by Colombia’s civil conflict to take their future into their own hands.