The Good, the Bad, and the Ugly…. Banana!

make fruit fair

GVC produced in the framework of the Make Fruit Fair campaign three videos which were released on 30 November that stress several aspects of the imbalance of power in supply chain:
• In the first short film the inhumane conditions of banana workers are shown. They are underpaid, exposed to health threats because of the pesticides they use during the production process, and are unable to join a trade union to protect their rights.
• The second one stresses the even worse conditions women have to accept to keep working in the plantations. Among them are precarious working contracts, unpaid extra working hours, absence of health insurance, blackmails, and sexual harassments.
• Finally a Fair remake of the famous Sergio Leone’s movie, focuses on the different impact of a low-cost, a green, and a fair banana.