Building trust in sustainable food systems requires policies that go beyond informing consumers. Food labelling, public procurement and citizen engagement all play an important role in creating food environments that make sustainable choices easier and more accessible. Strengthening these policy areas is essential to support the transition towards more sustainable food systems across Europe.

Within the framework of the Horizon Europe CUES (Consumers' Understanding of Eating Sustainably) project, this Regional Policy Dialogue will bring together policymakers, researchers, public authorities, civil society organisations and food system stakeholders to explore how sustainable food policies can be more effectively implemented in Hungary.

Through dialogue and the exchange of experiences and good practices, participants will discuss opportunities to strengthen food quality labels, sustainable public procurement and consumer engagement, contributing to the development of policy recommendations for more sustainable food systems.

Date: 29 - 30 September 2026

Location: Budapest & Városlőd, Hungary

** Please note that participation in the event is by invitation only. If you would like to know more, please contact Paola Plaku at plaku@fairtrade-advocacy.org.

About the CUES Project

CUES (Consumers' Understanding of Eating Sustainably) aims to drive a Triple Change in culture, food value chains, and policy to promote sustainable food. By co-designing methods to communicate sustainability, the project seeks to guide consumer behaviour and identify effective cues for encouraging sustainable choices.

The Fair Trade Advocacy Office (FTAO) is a consortium member of the CUES project, funded by the European Commission under the Horizon programme. 

Learn more about the CUES project at cuesproject.eu